| ZipSearch! and Kaleidico : Real-time closed loop marketing system. |
| New Real-time Sales Feedback from Kaleidico Improves Lead Quality |
San Diego, CA - April 10th, 2008 - One of the major themes of the recent LeadsCon 2008, an annual gathering of the online lead generation community, was how to improve lead quality and sales performance. The resounding answer to both of those topics was to improve the feedback loop between sales and marketing. During LeadsCon's lead management panel several lead providers challenged the lead management software providers to enable Internet lead buyers to give real-time sales feedback to their lead provider; giving lead buyers the benefit of immediate and customized lead quality optimization.
Today, Kaleidico (www.kaleidico.com) announces the launch of this capability within their icoSales lead management solution. In partnership with ZipSearch! (www.zipsearch.com), a top provider of online mortgage, insurance and other types of lead generation, Kaleidico has given the online lead generation and buying community its first example of real-time closed-loop feedback. This innovation in linking specific lead generation campaigns, lead identifiers, and sales results in real-time is assured to bring immediate successes to lead buyers.
Bill Rice, Kaleidico's CEO, explains "online lead generation can be an expensive exercise in trial and error without feedback from your sales force." Unfortunately, the typical lead buyer is constantly trying to guess what is working and what isn't. "Our new lead performance feedback application programming interface (API) will uniquely enable lead providers to improve their lead generation campaigns in real-time to help each client's unique lead buying success," concluded Rice.
The current state of lead generation and traditional CRM is one of two distinct systems, leaving both marketing and sales at a disadvantage. Online lead providers are trying to optimize their performance, but lack consistent and timely feedback. Meanwhile, sales is trying to improve their processes, often working against marketing adjustments.
"This partnership between lead management and lead generation technology is going to deliver incredible results to our clients," says David Schneider, CEO of ZipSearch!. Schneider, continued by explaining, "in the past we have had to burden clients with requests for data and status updates on leads we provide, and often the data was too old to be effective in adjusting our campaigns to benefit them. Now we are able to tune each of our clients' lead quality in real-time."
Kaleidico is currently working to finalize the development of this open API to provide simple closed-loop feedback for any participating lead generation marketing source.
This latest innovation is just another demonstration of how Kaleidico and ZipSearch! continue to look for creative ways to enhance their clients' Internet customer acquisition.
About Kaleidico, LLC
Kaleidico, LLC is a top lead management and lead distribution solution provider, connecting sales organizations to lead generation providers to enable an exceptionally responsive consumer experience for every lead. Kaleidico has distributed millions of Internet leads, helped thousands of sales professionals increase their production, and ensured every consumer gets a response to their inquiry. Kaleidico provides lead management and lead distribution platforms to sales and marketing organizations in the United States, Canada, and the United Kingdom via www.kaleidico.com and 866.667.5253. Kaleidico, LLC also owns and operates www.leadmarketwatch.com
About ZipSearch!
Established in 1995, ZipSearch! is an authority in generating, buying and selling mortgage and insurance leads. ZipSearch! helps consumers find savings on life’s most important financial transactions, and provides online marketing services for the mortgage and insurance industry.
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| Targeted FHA Leads For Mortgage Brokers, Lenders and Banks |
San Diego, CA - February 20th, 2008 - Mortgage lead generation company Zipsearch! and QuoteMatch announced today that they have added Qualified FHA and FHA Streamlined Refinance and Purchase Leads to their mortgage lead offerings. ZipSearch! who specializes in generating high quality mortgage, insurance, auto and debt leads, believes this new product will help mortgage originators be successful in spite of current marketplace hardships.
Every ZipSearch! inquiry is qualified on numerous data points before being designated as an FHA lead, including being scrubbed against FHA loan amount limits for each U.S. County as well as other FHA criteria.
Michael Ferree, Online Marketing Manager at Zipsearch! said, “We feel it’s extremely important to provide a qualified FHA lead to our clients. To do this we had to become extremely knowledgeable about FHA guidelines and apply them to our overall marketing strategy. Many of our competitors sell FHA leads that don’t meet our level of qualification and I believe this could be harmful to both consumers and lead buyers. Our goal is to serve borrowers and at the same time deliver a quality product to our mortgage originator clients. We at ZipSearch! do this by placing borrowers with originators who can actually meet their needs. This is just another way we are meeting the needs of consumers and lead buyers in today’s turbulent mortgage market.”
As FHA loans become more accessible to the public these types of leads will become increasingly more important to today’s mortgage professionals.
About ZipSearch!
Established in 1995, ZipSearch! is an authority in generating, buying and selling mortgage and insurance leads. ZipSearch! helps consumer find savings on life’s most important financial transactions, and provides online marketing services for the mortgage and insurance industry.
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| Mortgage and Insurance Lead News, Tips along with Riveting Interviews and Industry Insight
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San Diego, CA - January 24th, 2008 -
David Schneider launched the first of many radio casts for Radio ZipSearch!; a radio cast designed to provide tips, news, interviews and insights to the world of lead generation for both the mortgage and insurance industry. David is the CEO of ZipSearch! and will be broadcasting on a regular basis with his counter part and Lead Critic - Michael Ferree.
“Our goal is to provide lead buyers with the information and knowledge they need to be hugely successful. We are not only going to talk about lead buying and managing techniques, but we are also going to discuss other lead providers such as LowerMyBills, LeadPoint, Low.com, Insureme and many others. Through Radio Zipsearch! we will give unbiased opinions and information that will help every listener grow and succeed”, claimed co-host Michael Ferree.
Radio ZipSearch! will now provide a great resource for both mortgage and insurance industries online. With access 24/7 to past radio casts and with new radio casts added every week in regards to mortgage leads, insurance leads, lead aggregation, lead follow up and lead management, the industry and its professionals in particular will benefit from the show and its information. Recent topics have included “How to buy more Leads” and ‘How to Close more leads”.
This presents a great stage for both the mortgage and insurance industry to come together and start sharing insights and information. One thing both industries have needed is a place to go for the latest in industry news and updates on current happenings, along with a way to generate more leads.
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| ZipSearch! New Website |
San Diego, CA - December 4th, 2007 - ZipSearch!, one of the nation's premier providers of online mortgage leads (http://www.zipsearch.com) and insurance leads (http://www.zipsearch.com) just launched a new and expanded website with features that improve lead conversion and offers better support for clients.
Dave Schneider, the founder and CEO of ZipSearch!, thinks the re-launch of the website will create a better experience for his clients and bring them more quality leads and better lead conversion (http://www.zipsearch.com) rates.
"We're really excited about our new website," Schneider said. "ZipSearch! already guarantees 100 percent satisfaction for our clients, and the new website will ensure that we are able to fulfill more of their needs."
The ZipSearch! (http://www.zipsearch.com) website helps clients gather quality mortgage leads and insurance leads through a number of client-friendly features:
- Real-time lead distribution. Why should insurance and mortgage companies wait to get a list of leads every week, or even at the end of the day? ZipSearch! provides quality insurance and mortgage leads in real-time as it receives them. That means that ZipSearch! clients get their leads fast and have the opportunity to act before their competitors.
- Quality Assurance Architecture. ZipSearch! never just sends off a list of unfiltered leads to its clients. Combining its clean marketing, real-time scrubbing of hundreds of millions of consumer data profiles and its 18-point quality check, ZipSearch! always provides uncommonly high conversion rates for its clients.
- Free Lead management. The ZipSearch! client center provides real-time, 24-hour access to its web-based lead management system, free of charge! The system is scalable, so whether a client has five brokers or 5,000, the ZipSearch! client center provides the high quality lead management that lenders and insurance brokers are seeking.
In addition, ZipSearch! also offers ZipSpeak! This pay-per-call service connects consumers with immediate insurance and mortgage needs with ZipSearch clients.
The key to successful conversion of mortgage leads and insurance leads is emphasizing quality more than quantity. Schneider knows the re-launch of the ZipSearch! website is key to ensuring that his clients are getting high quality leads (http://www.zipsearch.com) with a high return on investment rate.
"It wouldn't matter if I could hand you a million leads if only one percent of them are convertible," Schneider said. "You would waste so much time on the bad leads that the leads that do convert wouldn't even be worth it."
That's why ZipSearch! works to find quality leads from people who are actively seeking insurance policies or mortgages. ZipSearch! will never just provide a list of names. Instead, they provide leads from interested people who are ready to buy.
With more than a decade of experience, ZipSearch! has become a leader in online lead conversion, offering a return on investment matched by few of its competitors. Schneider himself is highly regarded as a recognized industry expert in online lead conversion, and recently joined other industry heavyweights on an expert panel discussing quality leads and conversion marketing at the Online Lead Quality Summit in Las Vegas.
About ZipSearch!
Founded in 1995, ZipSearch! and its related companies were established to expose lenders who advertised false loan rates. Today, the company helps consumers find savings on life's most important financial transactions and provides online marketing services to the financial industry. For more information on ZipSearch, its services, or CEO Dave Schneider, please visit ZipSearch.com.
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| Official Launch of QuoteMatch.com |
San Diego, CA - April 24th, 2007 - ZipSearch! LLC, an advocate for fair consumer lending practices and an Internet marketing company for the financial services industry, announces the official launch of QuoteMatch.com.
To celebrate the launch, nationwide mortgage lenders and those currently spending over $50,000 monthly on mortgage leads may be eligible to receive free mortgage quote requests.
Two of QuoteMatch's advantages to mortgage lenders and brokers are no set-up fees, and no referral fees for closed loans - both major money-savers for lenders currently working with other prominent lead providers. “Clients participating in QuoteMatch.com's beta test have expressed excitement because all quote requests are 100% refinance - a rarity in this marketplace. They have also applauded the high quality,” says David Schneider, the company's founder and CEO.
Schneider’s vision is to create a safe environment for borrowers to connect with lenders truly committed to helping them. “In my opinion, it's time for lenders and brokers to urgently assist consumers out of their dangerous adjustable rate mortgages, and to place greater importance on the borrower's needs and safety than how many points, fees and hefty bank rebates they'll receive as a commission,” says Schneider.
QuoteMatch’s consumer friendly site doesn’t require the borrower’s social security number and all participating lenders have pledged to offer fair rates and payments.
"I think many, but not all, lenders and brokers are in the business for the quick dollar. They simply don't take their fiduciary responsibility seriously, and a lot of inexperienced borrowers suffer as a result,” says Schneider, a former loan broker.
Founded in 1995, ZipSearch! and its related companies were established to expose lenders who advertised false loan rates. Today, the company helps consumers find savings on life's most important financial transactions and provides online marketing services to the financial industry. QuoteMatch is licensed in 48 states.
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