So it would appear that the CTR for Google has taken a pretty good dive as of late in regards to growth. With the Growth Rate in October at 37%, it’s tough to have the foresight to see this drop. But every month since, has seen a drop of about 12% in growth. To the point to where January was Flat, or Even. You can read more on the article at Lead Critic. Now fortunately or unfortunately, depending on how you look at it, this means nothing to me from an investment standpoint since I don’t own stock in Google. But what it does is open my eyes to where I need to focus my attention in regards to traffic and lead generation. What does this mean for you? Time to start looking for more creative ways to generate leads. Now the problem most people will run into, is that doing it yourself can cause quite the headache. It’s tough to break down the Blogo-sphere, Social-Sphere or any sphere for that matter. Then you get into comments, posting, networking, and the list goes on and on. What you really need to do, is ask your self, “Are you a Techy, or an Agent? Can you afford to spend your time focused on SEM and SEO instead of working your magic on leads?” I say let the Techys (me) do the work for you. It’s safe to say that you need to put your resources in what you do best, closing deals, and let Lead Generation Companies focus on getting you the leads. |
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We just finished recording our weekly radio show and if you haven’t taken a listen to it yet you can find it on our home page. It was a great show! We discussed Lead Management and also had a brief conversation with Leads360 CEO, Jeff Solomon. If you don’t already know Lead Management is paramount to your success and can facilitate massive growth within your company. It simply opens doors that would not otherwise even had been approached. The ability to distribute, track and analyze your leads efficiently is more than worth the cost of the system. If you aren’t currently using an LMS please look into it. If you have any questions or need a third party opinion feel free to shoot me an email. Send it to mferree (at) zipsearch dot com. |
Welcome to “Mike B’s Top 3’s”. Here you will find, on every Friday, my Top 3 posts or news articles for the week. Typically, there will be one article from the Mortgage Industry, Insurance Industry, and Internet Marketing Industry. So with that said, lets get this first post on the road. Mortgage Blog Post of the Week “Low Mortgage Rates” Is not a selling Feature; It’s a Planning Standard Dan goes on in the article to talk about how Mortgage Rate decreases in January, brought to life a large number of Loan Officers, that otherwise would have left the business. He also states that most people fall for the “Low Rates” ad gimmick, even though they all offer the same rates. Read More… Insurance News Article of the Week “The Term Life Market in 2008” Internet Search Blog Post of the Week “Top Ten Online Marketing Tactics” |
The Best Lead Show provides a great resource for mortgage, insurance and other industries that are taking advantage of the Internet to generate leads and grow their business. With 24/7 access to past radio casts and with new shows added every week, the industry and its professionals will benefit from the show’s thoughtful information. Recent topics have included “Buying Internet Leads for Maximum Profit” and “How to Close More Leads” You can subscribe to Radio ZipSearch! One of two ways: Open your iTunes and click on the iTunes Store. Once you’re in, click in the top right search box and enter in ZipSearch or Radio ZipSearch. The feed will come up and you can subscribe to it. Or, you can click this link that will open your iTunes to our specific page, and just click the subscribe button ENJOY! |
As of today, Radio ZipSearch! The Best Lead Show… will now be available through the iTunes store for download.Are you showing your lead sources to your staff? Let me explain to you why you shouldn’t be doing this. First and most importantly, during my lead buying days I frequently had LO’s come to me and say “Mike, these leads are horrible”. Every time I heard that comment I canceled that source immediately! Kidding, of course I didn’t cancel the source. I would check the analytics on that lead source and verify the claims of the LO. |
In the most recent radio show we touched on email marketing and what keywords to stay away from when writing your Subject Line. We also mentioned that we would post a list for you here on the blog and here it is. Try you best to keep these specific words out of your subject line! |
For some of you the answer is clearly yes. For others the answer is clearly no. Through my observations I found that the typical broker does not call their leads enough and I wanted to touch on this topic. What is the optimal amount of times I should call a lead? |
ZipSearch has officially launched its new website InsuranceMatch.com. |
Mortgage leads can help your business grow at warp speed. You just need a solid system in place to work the leads effectively. If you don’t have a bona fide system you may waste much money. According to Todd Carpenter, Mortgage Technology Magazine, the top 20 online lenders grew their Internet originations by a combined 72% in the second quarter of 2007 (over Q2 2006). Citimortgage, the top online originator, grew it’s own web pipeline by 159%. Read more… |
As San Diego burns up (possibly including my home), we’re having a Red Hot Fire Sale. Contact us for a smoking deal to keep my associates who weren’t evacuated very busy. Email or call me directly and I’ll get you in touch with one of my dedicated associates. Please include the types of leads you’re interested in, your desired states and volume needs. MORTGAGE INSURANCE HOW CAN WE HELP YOUR BUSINESS GROW? Thanks for your continued support. |
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