http://www.zipsearch.com/blog/2008/05/13/leads-instant-gratification-or-investment/ Your Best Resource for Lead Generation tips in the Mortgage and Insurance Industry. Wed, 19 Nov 2008 18:35:07 +0000 http://wordpress.org/?v=2.0.4 http://www.zipsearch.com/blog/2008/05/13/leads-instant-gratification-or-investment/#comment-3536 Tue, 27 May 2008 09:40:40 +0000 http://www.zipsearch.com/blog/2008/05/13/leads-instant-gratification-or-investment/#comment-3536 [...] You may have thought you couldn’t afford to buy leads. However, I am going to show you a secret that is going to prove you can’t afford not to. So often we go into marketing focused on the initial investment with no consideration of the return or the alternative. ZipSearch’s blog post on investing in mortgage leads reminded me how important it is to highlight this point. Let’s go through a mini marketing planning session for your mortgage business. Reviewing Your Mortgage Business Let’s set the perspective of the average mortgage business. Let’s assume you are a mortgage broker or perhaps a small community bank. You have 10 loan officers. What do you do today to generate prospects? If you are the average mortgage loan officer your marketing budget looks something like this: [...] […] You may have thought you couldn’t afford to buy leads. However, I am going to show you a secret that is going to prove you can’t afford not to. So often we go into marketing focused on the initial investment with no consideration of the return or the alternative. ZipSearch’s blog post on investing in mortgage leads reminded me how important it is to highlight this point. Let’s go through a mini marketing planning session for your mortgage business. Reviewing Your Mortgage Business Let’s set the perspective of the average mortgage business. Let’s assume you are a mortgage broker or perhaps a small community bank. You have 10 loan officers. What do you do today to generate prospects? If you are the average mortgage loan officer your marketing budget looks something like this: […]

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