Its important to remember when first thinking about buying mortgage leads, loan modification leads, debt leads or any type of leads for that matter, that it is not the E Ticket to riches and increased profits. The consumers you are going to talk to are not just going hand over the business to you because they filled out an online inquiry form. To many that seems obvious, but to many other this may be slightly shocking. Multiple things need to happen for you to have success with leads and the first is have a proper lead management system in place. There are a number of different systems that you can employ, but one of them must in the mix. Tracking leads via paper is not going to cut it. Sorry, we have been around too long to say anything different. This doesn’t mean that you newbies need fork out a ton of money to implement an LMS. Many in have very affordable fees for users less then 5. Its worth it. Why? Because not only are going to be able to track each lead source by every key indicator correctly and efficiently, but you will also be able to build out sufficient and fluid remarketing and lead nurturing campaigns. The best part is that it is automated. Stop fooling yourself. Buying the leads are only the first step. After that you need to have a good product, good product pitch, lead management process, follow up and tracking. Thats it! If you have questions regarding best practices, feel free to let me know and we will give you are best answer and opinion. |
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I had the pleasure of listening in on a webinar put on by our industry friends Leads360 and DoublePositive and there was one very key point that was mentioned by the presenter. Drum roll…. The golden nugget of info was based on an internal study that Leads360 performed and the results were that 48% of reason for clients success had to do with their lead management processes and 52% had to do with lead quality. This, to me, is not all that surprising, why? Because I see buyers experiencing a wide range of successes with the same exact leads. You can have one client fail miserably and another client thrive. This why so many lead generation companies want to insure that lead buyers are using a lead management system. So if we know that 52% of the reason for your success is the quality lead and 48% is in your processes and your processes are the only thing that you can insure are fully optimized why aren’t you doing it? Managing leads should be the most important daily task for you. This means insuring that leads are being called within 5 minutes of receiving the lead. Studies show that your chances of closing a lead drop by 5 times if you take longer then 5 minutes to contact the lead. If you wait 30 minutes the chances of closing the lead go down by 100 times. Check out this post on LeadCritic and interview on lead management to get the lowdown on speed to contact. Happy lead buying! |
Welcome to December, a time for family, eating good food, and giving to those in need. As we watch interest rates drop, we see a huge need for loan officers to work with prospects looking to refinance. The rate of conventional refinance mortgage loans to conventional purchase loans is at 97% nation wide. That means there is still plenty of business out there in need of some help. So it’s time to dig in, and get to work. Here are the numbers for Refinance Leads: Contact us now to learn more about these ratios in the states that you do business in and how we can help you maximize profits for your company: 800.949.2919, ext. 301. |
We recently announced that we are launching the debt settlement and loan modification (aka loss mitigation or pre-foreclosure) leads vertical. We’ve officially launched it. Here’s an initial update on these two verticals. Our current lead flow is strong and lead quality has already deemed repeated renewals. We are integrated with several major lead management system for debt settlement and loss mitigation leads. We also offer a basic lead management system at no charge to all current clients. We will keep you posted on further development. Also look for additional debt settlement and loan modification industry updates on this website. For the creatives that we are using to generate debt and loss mitigation leads, please also visit DebtLeads.com. |
This is no trick, just a treat! Good Refinance Mortgage leads are coming in at 96% compared to Good Purchase Leads. With September gone and October here, most of us look forward to Playoff Baseball, Halloween, the Presidential Race, and in this case, a solid grouping of Refinance Mortgage Leads. People are looking to try and fix the trick that was played on them with their mortgages. Now would be a good time to start specializing in working Refi and Loan Modification leads. Here are this week’s numbers for Refinance Leads: Contact us now to learn more about these ratios in the states that you do business in and how we can help you maximize profits for your company: 800.949.2919, ext. 301. |
September is the start of Summer for local San Diegans. We look forward to the kids going back to school, all the tourists going home, and the beaches and roadways clearing up. But add to the list this month, a strong showing for Refinance Mortgage Leads. Refi Leads are holding strong at 93% compared to Purchase leads. Remember if it’s too hot get out of the kitchen. Summer isn’t over yet, and people with Excellent to Good credit are looking to Refinance. Here are this week’s numbers for Refinance Leads: Contact us now to learn more about these ratios in the states that you do business in and how we can help you maximize profits for your company: 800.949.2919, ext. 301. |
Welcome to August! July has come and gone, and Refi leads still hold strong. Conventional Refinance Mortgage leads are sitting at 86% over Conventional Purchase leads. This continues the trend that we have seen with Refi compared to Purchase. Now if we take a look at the Subprime side of things, we see a different story. As it currently stands, Subprime Purchase leads hold a commanding edge over Subprime Refinance leads. What that means is with hard work, there is still plenty of people out there that can use your help. Here are this week’s numbers for Refinance Leads: Contact us now to learn more about these ratios in the states that you do business in and how we can help you maximize profits for your company: 800.949.2919, ext. 301. |
Welcome to the month of July where in San Diego that means the start of the Horse Racing season. But what is more intriguing right now is the race of Good Refinance Leads compared to Good Purchase leads. What we’ve seen is that the numbers for refi mortgage are slowly trickling down while the purchase mortgage leads are catching up. If the trend continues we could have a few interesting quarters coming up. With that said, the Refinance Leads are putting up a fight at 84%. Here are this week’s numbers for Refinance Leads: Contact us now to learn more about these ratios in the states that you do business in and how we can help you maximize profits for your company: 800.949.2919, ext. 301. |
We have now completed the third week of June, and the ratio of Refinance Leads to Purchase Leads is still flirting with the 90% line. As the month ends, Refinance Leads should only get stronger as people try to recover. Remember, refinance is where the business is. Stay Focused, be Persistent, and Follow Up with your leads. You need to work for them if you want them to work out for you. Here are this week’s numbers for Refinance Leads: Contact us now to learn more about these ratios in the states that you do business in and how we can help you maximize profits for your company: 800.949.2919, ext. 301. |
June is still holding strong in regards to Refinance Mortgage Leads. With the ratio of Refinance Leads to Purchase Leads flirting with the 90% line, it’s safe to bet that the month will go to Refinance. With that being said, make sure to keep pushing those leads; there is still opportunity out there. You need to FOCUS on the POTENTIAL instead of LIMITATIONS. Here are this week’s numbers for Refinance Leads: Contact us now to learn more about these ratios in the states that you do business in and how we can help you maximize profits for your company: 800.949.2919, ext. 301. |
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