We have now completed the third week of June, and the ratio of Refinance Leads to Purchase Leads is still flirting with the 90% line. As the month ends, Refinance Leads should only get stronger as people try to recover.

Remember, refinance is where the business is. Stay Focused, be Persistent, and Follow Up with your leads. You need to work for them if you want them to work out for you.

Here are this week’s numbers for Refinance Leads:
California Good Credit: 93% refinance mortgage leads
Florida Good Credit: 95% refinance mortgage leads
Michigan Good Credit: 90% refinance mortgage leads
Texas Good Credit: 88% refinance mortgage leads

Contact us now to learn more about these ratios in the states that you do business in and how we can help you maximize profits for your company: 800.949.2919, ext. 301.

June is still holding strong in regards to Refinance Mortgage Leads. With the ratio of Refinance Leads to Purchase Leads flirting with the 90% line, it’s safe to bet that the month will go to Refinance.

With that being said, make sure to keep pushing those leads; there is still opportunity out there. You need to FOCUS on the POTENTIAL instead of LIMITATIONS.

Here are this week’s numbers for Refinance Leads:
Florida Good Credit: 96% refinance mortgage leads
Illinois Good Credit: 91% refinance mortgage leads
New Jersey Good Credit: 91% refinance mortgage leads
Texas Good Credit: 85% refinance mortgage leads

Contact us now to learn more about these ratios in the states that you do business in and how we can help you maximize profits for your company: 800.949.2919, ext. 301.

Great news in ZipSearch Land.  According to our latest mortgage leads improvement analysis completed yesterday, our new quality centered algorithm has drastically improved the quality of our mortgage leads by up to 300% by key performance indicators. Contact ratios are higher, disconnected phone numbers have been drastically decreased, and many of our client/partners already reported higher application and closing rates.

Thanks to all of our client/partners who have been consistently providing feedback.  Keep up the good work.

At ZipSearch, we find our selves in the first week of June. Now, for us San Diegans it’s the start of what we call June Gloom, where every morning is met with overcast skies till the mid to late afternoon. But with conventional refinance leads holding strong at 85%, it’s much easier to deal with.

With the conventional mortgage lead numbers still sitting low, it’s important to remember that we all need to work with refinance leads.

Here are this week’s numbers for Refi:
California Good Credit: 85% refinance mortgage leads
Nevada Good Credit: 95% refinance mortgage leads
North Carolina Good Credit: 89% refinance mortgage leads
West Virginia Good Credit: 90% refinance mortgage leads

Contact us now to learn more about these ratios in the states that you do business in and how we can help you maximize profits for your company: 800.949.2919, ext. 301.

It is official. You can now follow the daily activities, well most of them, of the ZipSearch marketing department on Twitter. What is Twitter? If don’t already know it is a cross between instant messaging and email. A Twitter user leaves short 140 character messages or notes throughout the day, basically posting what they are doing at the moment.

This is extraordinary display of transparency and should bring interest to many people, including our current client base. Ever wonder if your lead provider is actually doing anything with data that you send or optimizing their campaigns? Now you can see ZipSearch doing just that in real time.
If you would like to follow ZipSearch on Twitter you can go here

Have a great weekend!!

As the month of May closes we see the numbers holding strong. Refinance Leads to Purchase Leads continue to stay above 85%. Also the numbers for Conventional to Subprime are holding strong.

What has become apparent is that there is a lot of opportunity out there. When you look at the purchase side of things, you can definitely see a need for people who know how to help with Debt, and Credit Rebuilding.

Can we say “New Business?”

Here are this weeks numbers for Refi:
Colorado Good Credit: 91% refinance mortgage leads
Michigan Good Credit: 85% refinance mortgage leads
New York Good Credit: 84% refinance mortgage leads
Wisconsin Good Credit: 91% refinance mortgage leads

Contact us now to learn more about these ratios in the states that you do business in and how we can help you maximize profits for your company: 800.949.2919, ext. 301.

How the time flies. With May past half way, the refinance to purchase ratio is holding at above 85%. Which is down compared to the past months. But this is going to be expected as the market starts to shift to the land of buyers.

With that said, our Marketing team is still working hard, and keeping the volume consistent with our clients needs. Remember: Our goal is to provide clients with a pipeline of leads to push their return on investment to new levels.

Here are some numbers:
Florida Good Credit: 89% refinance mortgage leads
Illinois Good Credit: 92% refinance mortgage leads
North Carolina Good Credit: 91% refinance mortgage leads
New Jersey Good Credit: 93% refinance mortgage leads

Contact us now to learn more about these ratios in the states that you do business in and how we can help you maximize profits for your company: 800.949.2919, ext. 301.

Over the last 7 years I have worked with real estate agents and lenders on either generating their own leads or purchasing leads as a means to be successful.  The one thing that constantly resonates is the frustration the lender or realtor feels if that lead is not ready to make a move instantly.  The question that begs to be asked is if a lead is not put into a home or loan immediately is it a bad lead?
From my perspective, after working with hundreds of lenders and realtors the answer is 100% “no.”  To dig deeper we need to realize that people become a lead for a plethora of reasons and we need to recognize that with the Internet and media their reason could be swayed in an instant.  Just imagine, you are inquiring about refinancing and just as you hit submit, a news flash on Yahoo says the fed talks about cutting rates.  In that instant, you are thinking about waiting.  Now, this may seem like a long shot but think about how many articles, blogs, reports and stories have been published via Internet, radio, tv and newspaper that could change ones perspective very quickly.  In order to really work leads in today’s market you have to have a paradigm shift from idle lists of people you call and try and close immediately.  You have to look at them as an investment and have persistence.
There are many ways to do this and here I will outline what I find to be the most effective.  First, once you receive the lead, you must call it immediately and send an email immediately.  Now, I recognize life and business happens but if you are going to buy or generate real time leads, you have to call them as soon as you get them.  This hopefully will have you getting people on the phones that are excited and still interested.  The longer you wait to call them the higher the chance they are working with other people and/or they no longer care.   The best thing you can do is have your leads routed to your cell phone or set times everyday to check you site or lead management system and make the calls you need to.
The next key piece is follow up.  Most lenders make a couple of calls and send an email or two and move on.  This is an inefficient use of leads and money perhaps spent to get them.  You need to call them of course and send an email but this needs to be on a regular basis.  Now, there is a fine line here but putting them into a drip system is an efficient use of time and money.  There are many types of systems for all types of budgets but what you want is something that is customizable and stays in touch with the lead for no less than 12 months.  Every email that is in your drip system needs to be customized by you to be more than just the stock filler that the average drip comes with.   This customized content should reflect the market, your business, testimonials and should always have a call to action preferably to your website. The repetition of the drip will help you to stay in touch with little effort and will help the potential client get comfortable with. Over time by doing these two things you will see leads come to fruition.  I often liken leads to seeds because many times it does take along time before you see the fruit of your labor.
So back to the main question instant gratification or investment, if you look at it for instant gratification you are wasting your time and money.  If you look at it as an investment you will see more success and will be building your business for the long run.  No leads should ever be wasted and in today’s market.  There is no reason not to make the most of what you are buying or perhaps what you already have.

Another phenomenal week flies by us here in sunny San Diego and while I was a little under the weather the refinance ratio was not. If you are an advertiser on one of our flat fee websites you are seeing a good ratio of refinance leads to purchase leads.

This means no waiting for consumers to find a house or sitting around waiting for the real estate agent to call you back. The amount of refi leads in the mix should be keeping you nice and busy. They should also be helping produce a pay check at the end of every month. If you need more volume it may be time to look to other states and follow through with submitting those state license applications.

Until then here are a few examples of what we experienced last week.

Minnesota mortgage refinance leads were at a solid 85%

Louisiana  mortgage refinance leads topped out at 92%

Lastly West Virginia mortgage refinance leads were at 96%

Until next time, happy closing.

Another week has flown by us and marketing is still producing a large percentage of refinance mortgage leads to purchase mortgage leads.

I expect at some point these ratios will begin to shift once the market officially becomes a buyers market. Until then here are a few examples of what we are currently producing.

Kansas refinance mortgage leads 89%, Good Credit Leads.

Oregon refinance mortgage leads 90%, Good Credit Leads.

Hawaii refinance mortgage leads 96%, Good Credit Leads.