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The Growth And Future Of Mobile Advertising
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Marketers are somewhat known for finding advertising space everywhere. From racing car hoods to taxicab roofs to placements in movies, if there is a spot where a product can be sold, the advertising and marketing industry will sniff it out. Mobile devices are no exception. The standard must-haves for a whole generation – phones, BlackBerry devices and Palm Pilots – present an excellent place for businesses to promote their wares. After all, many mobile device users literally never leave home without their mobile gadget of choice.
What is Mobile Advertising?
The result? It’s the rise of mobile advertising, which involves the placement of advertisements on mobile internet sites. Mobile advertising is exciting because it allows marketers to attract customers regardless of location and event – cell phone users, for example, tend to have their phones with them always. Advertisers and marketers no longer have to wait until potential audiences sit in front of their TVs or computers or flip through a newspaper. Just as cell phones allow users to be accessible at all times, mobile devices allow potential audiences to be reached around the clock. Mobile advertising can also be placed off portal and on the carrier portal, making it highly flexible as a form of marketing.
The Future of Mobile Advertising
Already, marketers have attempted to sell products to mobile customers via two-liner text pitches. Customers, who see the marketing ploy as just another form of spam, have abhorred these. Companies are realizing that they need to offer more to mobile users on the go. Nokia Corp. and McDonald's Corp. have been looking into interactive ads. These ads offer a useful service – customers can use their mobile devices to look up the closest business to their location. This sort of solution would offer customers an advantage while also giving advertisers a way to offer marketing messages that can shape customer spending.
Faster Internet connections on mobile devices have also allowed some marketers to slip in small ads and interactive ad-based text messaging services to customers. The trend, however, is likely to be that customers will have more control and will be able to opt out of marketing messages. Marketers are too wary to court customers’ ire. Also, mobile marketing promises to be more interactive, building on Google’s form of behavioral marketing, where a customer’s Internet usage and keywords determine which ads would be most relevant and interesting to that customer.
Games and Mobile Advertising
One possible future innovation might be the expansion of advertising games. Marketers are already offering cell phone and other mobile device users free or discounted games in exchange for a chance to target users with advertising messages. The client gets a free or inexpensive game on their device, and the marketer is allowed to promote a business through the game. Already popular as a viral marketing technique on the Internet, games have the potential to be huge in the mobile device market.
Marketers are somewhat known for finding advertising space everywhere. From racing car hoods to taxicab roofs to placements in movies, if there is a spot where a product can be sold, the advertising and marketing industry will sniff it out. Mobile devices are no exception. The standard must-haves for a whole generation – phones, BlackBerry devices and Palm Pilots – present an excellent place for businesses to promote their wares. After all, many mobile device users literally never leave home without their mobile gadget of choice.
What is Mobile Advertising?
The result? It’s the rise of mobile advertising, which involves the placement of advertisements on mobile internet sites. Mobile advertising is exciting because it allows marketers to attract customers regardless of location and event – cell phone users, for example, tend to have their phones with them always. Advertisers and marketers no longer have to wait until potential audiences sit in front of their TVs or computers or flip through a newspaper. Just as cell phones allow users to be accessible at all times, mobile devices allow potential audiences to be reached around the clock. Mobile advertising can also be placed off portal and on the carrier portal, making it highly flexible as a form of marketing.
The Future of Mobile Advertising
Already, marketers have attempted to sell products to mobile customers via two-liner text pitches. Customers, who see the marketing ploy as just another form of spam, have abhorred these. Companies are realizing that they need to offer more to mobile users on the go. Nokia Corp. and McDonald's Corp. have been looking into interactive ads. These ads offer a useful service – customers can use their mobile devices to look up the closest business to their location. This sort of solution would offer customers an advantage while also giving advertisers a way to offer marketing messages that can shape customer spending.
Faster Internet connections on mobile devices have also allowed some marketers to slip in small ads and interactive ad-based text messaging services to customers. The trend, however, is likely to be that customers will have more control and will be able to opt out of marketing messages. Marketers are too wary to court customers’ ire. Also, mobile marketing promises to be more interactive, building on Google’s form of behavioral marketing, where a customer’s Internet usage and keywords determine which ads would be most relevant and interesting to that customer.
Games and Mobile Advertising
One possible future innovation might be the expansion of advertising games. Marketers are already offering cell phone and other mobile device users free or discounted games in exchange for a chance to target users with advertising messages. The client gets a free or inexpensive game on their device, and the marketer is allowed to promote a business through the game. Already popular as a viral marketing technique on the Internet, games have the potential to be huge in the mobile device market. |
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