Once you know the secret to getting Web traffic, it's actually pretty simple: keywords. That's all it really takes to get visitors, draw in people and get a high ranking among the all-important search engines. But, unless you know how to convert people who click (clickers) to customers, it doesn't really matter how much traffic you manage to pull in to your site.
 
 Clicker vs. Customer
 
 It isn't so hard to get clickers, people who click on your links and ads and take a quick gander at your site. The real trick is turning the clicker who browses and leaves into the customer who browses, stays and buys. How can you make the conversion? Through marketing. And this time, it's not just about keywords.
 

Once you've learned the trick of getting clickers, and you've got the hang of pulling in traffic via search engines, you can focus on what really drives your sales: on-site marketing. The traffic is there, and the visitors have landed on your page - so, what's next?
 
 Turn that clicker into a consumer by making your page user-friendly, interesting, and actionable. Compel clickers to explore further by offering options that appeal to them, and make sure to generate leads by including email registration and other information-gathering techniques that allow you to follow up on visitors.

Appealing to Internet Buyers

What appeals to the average Internet browser, the shopper, the surfer? Just look at the rising Internet trends of the day, and you'll have a great starting place. Online video is hot right now, and more and more web sites are including this feature on their own sites. Video actually helps you slow clickers down, hold them to your site. It allows you to keep their attention, and anything that will hold their attention is exactly what you need. Social interaction, such as forums and discussion groups, give them a way to interact and provide something for them to explore, which only benefits you in the end.
 
 The best way to turn any clicker into a customer is through lead generation - information-gathering. You'll want to get email addresses and other information, so make sure to include online feedback forms and email registration that give you a bona fide connection to those who stop by your site. Getting their information is one way to grab their attention, possibly again and again, through email advertisements that will have them visiting your site to see more. Give users what they want, compel them to see more, and collect information to create true sales leads, and turn casual clickers into real buyers.