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How To Effectively Manage Multiple Pay-per-call Projects
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One pay-per-call campaign can be a lot to handle. Between organizing and training a sales team, choosing a provider, creating ads, bidding on keywords and analyzing results, there is simply a lot of work involved. Trying to organize many pay-per-call projects for your clients or your own company can seem an insurmountable task. It does not have to be, though, if you try the following tips.
No. 1 Set up Separate Real Estate for Each Campaign
You don't have to have separate buildings for each campaign, of course, but you will want to use separate filing systems or separate desktop icons and folders for each project. That way, you don't have to sift through dozens of unrelated files when searching for one specific thing. You can use similar templates for each project, but give each project its own home so that you can retrieve information easily.
No. 2 Decide Whether To Use Separate Sales Forces For Each Pay-Per-Call Project
One thing you will have to decide with multiple pay-per-call campaigns is whether to dedicate a sales force to each project or hire one well-trained force for the whole campaign. The choice will come down to what you are comfortable with and what works for the campaigns in particular. A talented sales force can, of course, easily sell one project after another, switching back and forth between products and services. However, such a sales force may need some extra training - you want everyone to be knowledgeable about each product and service being sold. Hiring separate sales forces can potentially mean that each sales person is very familiar with the product or service being sold. The downside, of course, is that you will have to manage more people overall and the costs will be higher.
No. 3 Have Very Good Goals
When it comes to managing more than two pay-per-call campaigns, you need very specific goals. It may be enough to want to increase sales and sale conversions when handling one project. However, when handling multiple projects, something will get left out unless you come up with specific goals and check in with those goals often. You need to know how much you want to increase sales, and by when. Also, you need to know how much you want to increase your sales conversion rates, and by when. You need to set a goal for reducing budget - again, with a deadline and specific number - and you need to determine how many calls you want to receive by day, week and month. Schedule time to review your progress and tweak your approach. When it comes to multiple pay-per-call campaign, you will simply lose track without specific goals to keep you going, so make sure you have something positive and very specific to aim for.
No. 4 Automate Your Schedule
Again, the big risk with many pay-per-call projects is oversight. You can reduce this risk dramatically by writing down everything that needs to be done regularly on each campaign - and this can include everything from placing bids to training employees to analyzing sales data to following up with leads. Once you have a complete list for each project, schedule a regular time to tackle each action. If there are too many, find ways to reduce the amount of time you need to spend on each. Consider outsourcing those actions that don't add much to your bottom line so that you can focus on the most important tasks.
No. 5 Choose a Pay-Per-Call Provider Who Can Handle Multiple Projects
Your pay-per-call provider can make multiple projects a breeze - or a real problem. Always look for a provider who can handle multiple projects for you and can provide you with the features you need to make many projects work. |
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