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How to Avoid Generating Bad Leads via Pay Per Call
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Anyone who has used pay per call ads knows that they can be expensive. Just one call can cost your business as much as $50, so the quality of the leads you generate is crucial. The best way to avoid bad pay per call leads is to direct your ads toward the exact market to which you intend to sell.
Bad leads are untargeted leads. To get better ones, you need to set up ads that will more specifically target your buyers.
How to Avoid Generating Bad Leads Via Pay Per Call -- Choose the Right Area
Many pay per call ads advertise a local business. If this is the case, direct the ads in question toward customers who live in that area. You can usually set this up directly through the pay per Call Company when setting up the ads. There may be a temptation to make the ads viewable to people who live in a more affluent area, but resist. When buying from a local company, the customers will be local.
How to Avoid Generating Bad Leads Via Pay Per Call -- Set Your Call Times
Before placing any ads, make sure you or a phone rep will be available to take them. A bad lead is one that will be calling when no one is there to take the call. This can especially be a problem if you are doing business nationally or internationally and may have customers calling from various time zones and regions.
When writing the initial ad, be sure that it specifies a specific range of times to call as well as the time zone. If you will be doing a lot of international business, hire a phone rep to work overnight and take those calls. It would also be beneficial to have someone who is bilingual to serve your international leads.
How to Avoid Generating Bad Leads Via Pay Per Call -- Choose Targeted Words
The keywords you pick are one of the most important things you will choose about your ad. Make sure your keywords are up to date and frequently used in the search engines.
However, the other words you should be concerned with are the ones in your ads. Don’t miss customers by running ads with spelling errors or nondescript copy that will bring you the wrong types of calls. If you have callers just to get clarification about your ad, you’ve wasted money. The calls you receive should be from customers who are clear about what you are selling.
Anyone who has used pay per call ads knows that they can be expensive. Just one call can cost your business as much as $50, so the quality of the leads you generate is crucial. The best way to avoid bad pay per call leads is to direct your ads toward the exact market to which you intend to sell.
Bad leads are untargeted leads. To get better ones, you need to set up ads that will more specifically target your buyers.
How to Avoid Generating Bad Leads Via Pay Per Call -- Choose the Right Area
Many pay per call ads advertise a local business. If this is the case, direct the ads in question toward customers who live in that area. You can usually set this up directly through the pay per Call Company when setting up the ads. There may be a temptation to make the ads viewable to people who live in a more affluent area, but resist. When buying from a local company, the customers will be local.
How to Avoid Generating Bad Leads Via Pay Per Call -- Set Your Call Times
Before placing any ads, make sure you or a phone rep will be available to take them. A bad lead is one that will be calling when no one is there to take the call. This can especially be a problem if you are doing business nationally or internationally and may have customers calling from various time zones and regions.
When writing the initial ad, be sure that it specifies a specific range of times to call as well as the time zone. If you will be doing a lot of international business, hire a phone rep to work overnight and take those calls. It would also be beneficial to have someone who is bilingual to serve your international leads.
How to Avoid Generating Bad Leads Via Pay Per Call -- Choose Targeted Words
The keywords you pick are one of the most important things you will choose about your ad. Make sure your keywords are up to date and frequently used in the search engines.
However, the other words you should be concerned with are the ones in your ads. Don’t miss customers by running ads with spelling errors or nondescript copy that will bring you the wrong types of calls. If you have callers just to get clarification about your ad, you’ve wasted money. The calls you receive should be from customers who are clear about what you are selling. |
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