Just finding leads for people looking for "life insurance" is inadequate. If your lead lists are not targeted to a certain demographic, you will not have as high a conversion rate. Is the potential client looking for permanent (whole) life insurance or term life insurance? Are they looking for level term, decreasing term, universal life or variable universal life insurance?

Some prospect may have little idea about the differences between different policies. A quality lead generation service will have a thorough sign up form that will inform seekers of life insurance about the different policies available. These search queries can then be sent directly to you. If your main focus is term life insurance, you'll want targeted life insurance for the term life insurance market. Perhaps you've generated enough leads and referrals for universal life insurance and want to enter another market. Perhaps you are starting as an agent and require a comprehensive list of leads.

Whatever the case, it is important for the leads to be targeted to a niche market. You should have knowledge of what a potential client was looking for before you make contact, otherwise you'll spend wasted minutes trying to sort out what a customer requires. Wasted minutes can become wasted hours, especially when you're dealing with hundreds of leads, as is the case with successful life insurance brokers. You don't want outdated, general list of leads, but targeted leads aimed at a specific customer base, so you'll know exactly whom you're contacting and what they want.

Verified and Targeted Life Insurance Leads

In the age of spam, there is an increasing problem with leads not panning out. Indeed, some quote requests can be false requests put forth by Internet spiders. Paying for these leads can be frustrating and expensive. When signing up for a lead generation service, try to ensure the conversion rate for their leads, as well as how each lead was vetted. The latter might be more important. The conversion rate might depend on the sales tactics of the broker, but lead quality is determined by the lead generation service itself.