The problem with some exclusive life insurance lead generators is that they may send the same list of leads to competing brokers. These lists are basically worthless. They work on a first come first serve basis. Even those leads that are contacted early may not pan out, so the likelihood of this type of lead list paying off is minimal.

The best types of leads are exclusive, rather than general. Think of a general list that is sent out to a number of different brokers at once. This can be the case with free lead lists. If you are willing to spend money for leads, the leads should be exclusive to your brokerage, so you won't be contacting outdated leads and uninterested customers. Exclusive leads means leads that come to you, sight unseen.

First Contact Exclusive Insurance Leads

In some cases, exclusivity doesn't apply to public leads, but how these leads are processed. In most lead scenarios, a broker will receive a stack of paperwork. He then has to contact each lead one by one. In some exclusive lead programs, the customer is the one who initiates first contact. The customer came to a site and was given the contact information for the life insurance broker with the best deal available. The customer then picks up the phone.

Obviously, this suggests a customer who is much more willing to make a purchase on life insurance. In a way, the roles of broker and customer have been switched. Any lead that is willing to pick up the phone and contact a broker is already halfway to a sale. In many cases, all you need to do is get the lead to sign on the dotted line.

How to Get Started with Exclusive Life Insurance Leads

To begin the process, all you generally have to do is give the same information you give for a standard lead: company name, location, website and type of business. Make sure what exclusivity means, whether it's a customer contact lead or a general lead list that is never made public. If you're at all concerned about the contact ratios for traditional lead lists, exclusive leads are the most effective lead solution.