Finding annuity leads can be difficult. If you know the right places to look, however, it becomes much easier to receive a steady stream of leads. You may be able to get some of those coveted exclusive leads that are much easier to close. Finding leads online is a good strategy as well.

Here are five places that will help you begin to receive more annuity leads.

No. 1 -- Lead Companies. The first place you should turn is to professional lead companies. These companies help you run your business. They are the best at what they do -- finding leads. Lead companies know all of the advanced techniques and newest methods of finding leads, especially online. What's more, they can offer exclusive leads. You will have to pay more for exclusive leads of course, but it can be worth it to have those leads all to yourself. When you do not have to worry about racing the competition to contact the leads, you can focus on selling annuities. If you haven't used a lead company before, don't wait any longer. Start using one today and watch your business begin to grow.

No. 2 -- Advertising for Annuity LeadsJust because lead companies are good at finding leads, doesn't mean you should rely on them exclusively. Traditional advertising is highly effective and should be part of your lead strategy. Placing advertisements in the newspaper is a good way to start. These leads may not be exclusive, but they will be exclusively calling you if you are the only one advertising. You may also want to target your effort. Place advertisements in industry magazines or magazines aimed at specific readers. Place your ads where you think potential annuity customers are likely to be looking.

No. 3 -- Referrals and Annuity LeadsGood old word-of-mouth remains a great business growth strategy. The trick to making it work for you is to establish relationships with the right people. For annuities, this could be an attorney, especially an elder law attorney. These professionals are in contact with the leads you want.

No. 4 -- Attract Annuity Leads With a Website. Advertising and referrals work well, but many people turn to the web for information -- you need to be online to meet customer needs. The way to use your website to gain exclusive annuity leads online is by offering quality information. This will make potential customers want to visit your site and give out their contact information. Examples of quality content includes newsletters with helpful articles. You can also have a blog on your website. Consider going even more high tech and produce short information videos. All you need is a video camera and some good lighting to make a quality video.