|
Generating Leads: Don't Just Rely On Technology And The Internet For Results
|
Thanks to the fact that there are so many lead generation services, mobile devices and software programs, many businesses assume that computers equate leads. Nothing could be further from the truth. Sure, there are high-tech tools that can help you organize and gather leads, but old-fashioned sales work and non-tech lead generation are still very effective – and often inexpensive ways – to bring your customers to your business. Whether you focus on these techniques exclusively or pair them with your lead generation service for dynamite results, you are sure to get more profit when you stay flexible and diverse when hunting up potential customers.
Telephone Lead Generation
Contrary to popular belief, not everyone has access to the Internet. And there are still some people out there who don’t feel quite comfortable using the Internet to make purchases. That’s why using telephone marketing continues to work. Whether you rely on call centers or start making personalized calls to follow up with past customers, letting your fingers do the walking can mean more customers.
Letter Lead Generation
Direct mail is certainly not a thing of the past. Using letters and mail offers – including brochures, flyers and printed coupons – still appeals to a wide portion of the population. An added benefit of letters is that there are fewer distractions – customers must at least remove your letter or print matter from their mailbox, with no chance of clicking away to the next item. Bright colors and enticing headlines continue to appeal to customers. Small businesses are often able to get results with more personalized letters sent to past customers and potential customers. Few people get “real” letters anymore, so the novelty can certainly work in favor of companies looking to promote a marketing message.
Person to Person Lead Generation
Old-fashioned networking and word-of-mouth continue to be the best ways to net new customers. That’s because no other form of marketing is this personal and direct. Customers may see plenty of ads online each day and may be approached by many companies online, but person-to-person contact is somewhat novel. Potential customers may react better when someone they know shares a marketing message – which is one reason why viral marketing works so well. Meeting people in person at conferences and shows can also give potential customers a chance to ask questions and builds confidence in your product.
Leads are not just about online prospecting and the latest technology. Maybe you should be pairing your high-tech lead generation methods with some old-fashioned prospecting for better results. At the very least, some market research is in order – just don’t be surprised when your customers indicate that they prefer some old-fashioned footwork from you, rather than just form letters from your latest system. We’ll try to not to say “we told you so.”
Thanks to the fact that there are so many lead generation services, mobile devices and software programs, many businesses assume that computers equate leads. Nothing could be further from the truth. Sure, there are high-tech tools that can help you organize and gather leads, but old-fashioned sales work and non-tech lead generation are still very effective – and often inexpensive ways – to bring your customers to your business. Whether you focus on these techniques exclusively or pair them with your lead generation service for dynamite results, you are sure to get more profit when you stay flexible and diverse when hunting up potential customers.
Telephone Lead Generation
Contrary to popular belief, not everyone has access to the Internet. And there are still some people out there who don’t feel quite comfortable using the Internet to make purchases. That’s why using telephone marketing continues to work. Whether you rely on call centers or start making personalized calls to follow up with past customers, letting your fingers do the walking can mean more customers.
Letter Lead Generation
Direct mail is certainly not a thing of the past. Using letters and mail offers – including brochures, flyers and printed coupons – still appeals to a wide portion of the population. An added benefit of letters is that there are fewer distractions – customers must at least remove your letter or print matter from their mailbox, with no chance of clicking away to the next item. Bright colors and enticing headlines continue to appeal to customers. Small businesses are often able to get results with more personalized letters sent to past customers and potential customers. Few people get “real” letters anymore, so the novelty can certainly work in favor of companies looking to promote a marketing message.
Person to Person Lead Generation
Old-fashioned networking and word-of-mouth continue to be the best ways to net new customers. That’s because no other form of marketing is this personal and direct. Customers may see plenty of ads online each day and may be approached by many companies online, but person-to-person contact is somewhat novel. Potential customers may react better when someone they know shares a marketing message – which is one reason why viral marketing works so well. Meeting people in person at conferences and shows can also give potential customers a chance to ask questions and builds confidence in your product.
Leads are not just about online prospecting and the latest technology. Maybe you should be pairing your high-tech lead generation methods with some old-fashioned prospecting for better results. At the very least, some market research is in order – just don’t be surprised when your customers indicate that they prefer some old-fashioned footwork from you, rather than just form letters from your latest system. We’ll try to not to say “we told you so.” |
|
|
