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What You Need to Ask Your Online Lead Generation Provider
Author David Schneider | Aug 28,2007  |  Print  | Share This

Before you use an online lead generation provider, you want to make sure you have all the right information. Learn the questions to ask your online lead generation provider, and learn how to get the most out of your leads.

When you know what to ask, you'll know exactly what you're getting from your online lead generation provider. These questions should help you learn exactly what you need to know to get the most out of both your provider and your leads.

Questions to Ask About Lead Generation
 
 How many other vendors will have access to my leads?
 Some online lead generation providers cater to a wide audience, giving leads to any vendors who might sign up for the service. You never know how many others will get the same leads that you are also getting - so make sure to ask!
 
 How often will I receive new leads?
 Make sure to find out how often you'll be getting new leads, and how those leads will be sent to you. Will you receive email lists, or paperwork that comes via fax and mail? How often will these lists arrive? You'll want to know this so you can more effectively manage your time and sales scheduling.
 
 What criteria do you use to find leads?
 Ask your lead generation provider how they find the consumers they create leads from, and what criteria is used to find which consumers. You'll want to know this, so you'll know if you're receiving leads that will be interested in your products and services. Remember, not all leads are created equal, and all consumers are different. You'll want to target the right consumers for the right sales calls.
 
 What will I provide in payment for leads?
 Make sure there are no hidden fees when it comes to your lead generation provider. The payment, if any, should be clear and precise and on a specific schedule. Make sure there are no extra charges you should know about, before you sign up for the service.
 
 Is there any way to obtain exclusive leads?
 Ask if there is any way to obtain exclusive leads from your online lead generation provider, so that you (and only you) have access to your sales leads. For an extra fee, many companies are willing to provide exclusive leads, letting you get the most use out of your online lead generation provider.
 
 Know what to ask your online lead generation provider, and you'll know exactly what you're going to get - before it's too late!

 
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