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Exclusive Home Owners Insurance Leads
Author David Schneider | Aug 28,2007  |  Print  | Share This

There are so many quote requests put forth by home owners looking for insurance every day that you have to find a reliable way for these requests to arrive directly at your door. With less thorough, and sometimes unscrupulous, lead generation services, you can be competing with hundreds of other insurance agencies. When there aren't enough leads to go around, you might even get leads that are being sent to more than one agency.

Popular lead generation services involve competing with other insurance agencies for a prospective client's business. While this is a great model and can significantly improve your number of sales, it is not exclusive in the same manner, as you could very well lose out to a competing broker. An exclusive lead will be sent to you automatically. Your brokerage will be in one on one contact with an individual client.

Generating Exclusive Home Owners Insurance Leads

The way that our exclusive home owners insurance leads list works is similar to a pay-per-lead model. You give the lead generator some information about your business, including information about your region and prospective demographic, and the lead generation service will provide a collection of leads, well vetted beforehand. The major, and significant, difference is that the broker does not have to pick up the phone and instead waits to be contacted by leads directly.

It may seem minor, but the difference between an agent contacting a client or a client contacting an agent is stark. In the latter case, the client is most often more willing to discuss the terms of insurance and make a purchase. It should come as no surprise that exclusive lead generation is more expensive than traditional lead generation, as the payout rate is higher. However, just as there are good deals for home owners insurance, there are good deals for exclusive leads. An automated system, rather than one that is sifted through a human representative, can be cheaper and equally effective.

 
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