When you're looking for home equity mortgage leads, you'll find that some companies will offer you leads that aren't brand new. These day-old leads have their pros and cons. When deciding if you want to purchase the leads, you should always check to see exactly how old the leads are. "Day-old" doesn't always mean that the lead is exactly one day old. Some companies offer 10-day-old, 30-day-old, 60-day-old and even older leads. You need to be sure of what you're getting before you buy the leads.
 
 A Good Price on Day-Old Leads
 
 Day-old leads have one distinct advantage over fresh leads: they're cheaper. Day-old home equity mortgage leads are like day-old bread. Sometimes they're just as good, but they cost a lot less.
 
 This can be particularly beneficial if you're buying large amounts of leads. Saving ten percent on one lead may not make much of a difference to you, but when you're buying a few thousand the savings can really add up. If you have $1,000 set aside to purchase new leads, but you decide to get a group of day-old leads at a ten percent discount, then you've just saved a $100 that you can invest in buying even more leads. We all know that the one easy way of getting more responses to your lead inquiries is to send out more, so being able to buy more leads could help increase the business that you do.
 
 There's Always a Downside
 
 So why doesn't everyone buy day-old leads. Day-old leads might be like day-old bread in that they're cheaper and usable, but there is a notable difference between the two. You know, beside the fact that leads don't make very good sandwiches. Timing is of the essence with home equity mortgage leads. When you purchase day-old leads, you're paying a cheaper price because they've already been sold to several others while they were fresh. These others have probably already followed the lead.

Following a day-day old lead might be like showing up at a customer's house to sell a product while the salesman that came before you skips down the street with a wad of bills in his pocket. The door that you're knocking on isn't the door of a customer anymore. It's the door of someone who's already found what he's looking for and isn't looking to buy anything else.
 
 But There's Also an Upside to Day-Old Leads
 
 Most people don't make snap decisions when it comes to something as important as home equity mortgages. They tend to think the matter over. They want to compare the rate offers that they get from several companies, not just one or two. Being the first salesman to the door can be great if the person thinks that they won't find a better price later. But when people are comparison shopping, they have a tendency to use the first deal to gauge the rest of the offers that are made.
 
 After looking at ten different offers, the potential customers might not even remember which deal came first. If this is the case, then it doesn't actually matter if you're the tenth person to follow the lead because the customers is still in the decision making process. In this circumstance it can almost be beneficial not to be first. The person who follows the lead first is often easily forgotten when the other offers are read.