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Exclusive Pre-Qualified Home Equity Mortgage Leads
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There is a variety of different types of mortgage leads that you can purchase. Each has its own set of pros and cons, but the leads that are going to produce the most closed deals, if you deal in home equity mortgage loans, is the exclusive prequalified home equity mortgage lead. This type of lead is yours exclusively and the applicant has provided data that indicates that they will qualify for one of your loan programs. Now all you have to do is contact the customer, dazzle them with your home equity loan programs and get them to sign on the dotted line.
What Home Equity Mortgage Shoppers Are Looking For
People who are shopping for home equity mortgages may or may not be doing so because they are in a sticky financial situation. People who are having financial problems may be looking for a way out of their problems, others, on the other hand, may simply want to cash out their home's equity for extra cash that they can use to refurbish their homes, pay for their kid's college tuition or to take a vacation. Whatever the reason is, in order to close a deal, you need to cater to their needs, be it providing them with help to get out of a financial hole or helping them to get the money that they need to enjoy life.
Closing the Deal
In order to close a deal, you need to take advantage of your exclusive access to the lead. You are their only contact to the mortgage world, so you control the information. Make your lead feel valuable by providing them with a home equity mortgage education, by providing them with all the information that they need to make a decision, by providing them with excellent customer service and by providing them with reasons why you are the best lender to work with. The last thing that you need to provide your lead with is a deadline to take action. This deadline needs to be worded as an encouragement to act, not as an ultimatum. For example, you can say something like, "Let's try to get your application in by June 15th so we can lock in a low interest rate." |
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