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Internet Subprime Leads Source
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Understanding who your target audience is when establishing your marketing strategies is the key to the success of any mortgage brokerage or lending institution. If you are a mortgage broker or a lender who has products that are designed especially for people with FICO scores under 680, or who have non-traditional financial profiles, then you need to find an Internet subprime leads source that will deliver active leads to you on a regular basis. Finding a quality lead source is somewhat challenging because there are several lead sources to choose from, and each offers similar products at much different prices. To get the best results from the leads that you buy, you need to understand what your source is selling you.
Lead Sources
The first thing that you will want to look at when considering a lead source is how the leads are being generated. Internet subprime leads are generally acquired three ways, through affiliate programs, search engine ads and banner ads. Each of these sources provide people the opportunity to fill out a mortgage quote request form. When this form is submitted, regardless of where the request form was positioned, the information is sent to a main database where it is analyzed and then matched with a lender, or lenders, who fit the criteria selected by the customer.
Pricing Leads
The price per lead is going to depend a great deal on what type of lead you are interested in getting. The first type of lead is a non-exclusive lead. A non-exclusive lead is sent to several lenders. This type of lead is usually the cheapest type to buy. Exclusive leads are the next type of lead that you can buy. Exclusive leads are only provided to a few lenders, or to a single lender. This type of lead is more expensive because it is a more valuable lead. The final type of lead is a targeted lead. You can have non-exclusive targeted leads or exclusive targeted leads. Targeted leads are leads that have been filtered according to several criteria selected by the lender. For example, you can select only to receive leads from borrowers with subprime credit, who are interested in borrowing under $500,000 and who are interested in financing a single family home. |
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