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Cheap Pre-Qualified Bad Credit Mortgage Leads

Author David Schneider | Aug 10,2007 | Print | Share This

Cheap pre-qualified bad credit mortgage leads are valuable marketing tools. They not only provide you with the contact information of people who are looking for a bad credit mortgage, but they also have pre-qualified the borrower for you. If you are looking for an affordable way to improve your mortgage company's bottom line, then you may want to look for lead generating service that offers this type of lead.

What Does Pre-Qualified Mean?

The term "pre-qualified" doesn't mean the same thing as "pre-approved." "Pre-qualified" simply means that based on the information that the person has entered into the quote form that they "should" technically qualify for one of the loans that you offer. The information entered by the customer has not yet been verified, so you will still need to complete your own verification process once the applicant completes an official loan application. Generally, pre-qualified leads are only used for filtering requests for specific lenders and loan products and not for qualifying the borrower for a loan.

Other Filtering Options

When you sign up for a lead generating service that offers targeted leads, you will be asked to provide them with a list of qualifications that you need your leads to have. These qualifications can be based on how much money the person wants to borrow, what type of mortgage products they are interested in or even what type of house or dwelling they are interested in buying. To get the best results from your leads, you will want to use enough filtering criteria to focus your leads on the products you offer without eliminating too many potential customers.

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