The quality of a lead rests not only on the willingness of the lead to purchase a policy, but the amount of information contained in the lead. This is one of the problems with some auto insurance lead generators. Just being sent a name and an email address or phone number is not sufficient. Plainly, it can be a waste of time as you contact lead after lead without knowing specifically what the lead was looking to purchase.

This is especially important in the arena of prequalified auto insurance leads. Not separating leads by those who are prequalified or not can seriously cut into your productivity and profit line. It has been shown that prequalified auto insurance leads have a higher conversion rate over other types of leads.

Many factors go into determining an auto insurance policy: type of car, year, age of the driver, driving history, eyesight and more. If the driver has already been prequalified for a car insurance policy, it's both a faster route for locking down a policy and the potential policyholder will more be more willing to purchase the policy, as he has already qualified.

Narrowing Down Prequalified Auto Insurance Leads

With a good lead generation service, you should be able to narrow down the search for auto insurance leads based on the type of car insurance holder, such as on the base of prequalification. It should also be possible to create several different campaigns at once. The idea is to get as many quality auto insurance leads as possible. Perhaps you want to expand a demographic towards prequalification, or perhaps you want to improve on your current list of prequalified customers. It is important that the lead contain information about the customer's potential qualification. Prequalification is yet another filter that can mean the difference between a lead falling flat or paying off dividends.