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Free Online Auto Insurance Leads
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Auto insurance is required in all 50 states. If you are an auto insurance agent, then you can take advantage of this legal requirement by gaining the attention of the drivers in your state. There are several ways to do this. You can use print ads, you can use television ads or you can take advantage of free online auto insurance leads services.
Auto Insurance Leads -- What Makes a Viable Lead
Many sources can provide you with auto insurance leads. However, not every lead is created equally. When you shop around for auto insurance leads, whether free or fee based, you want to make sure the lead is viable. A viable lead is a lead that comes from a person who is actively searching for auto insurance, who has a vehicle that your insurance covers, who is in your jurisdiction and who is a desirable client.
Responding to Auto Insurance Leads
Once you have your free auto insurance leads, you need to respond to them as soon as possible. The viability of any lead is limited by its age. The longer the lead has been active, the less likely the lead is still viable.
When you get a list of leads, check to see how old each lead is. Respond to the requests for information in the order that they were received, starting with the oldest lead and working to the youngest. When you respond to the lead, you need to make sure that you use the form of contact requested and that you have information on the insurance products requested ready to go. Be informative, helpful and friendly. This is not the time for a hard sell. Instead, you will want to sweet talk the customer and entice them to take the next step.
Auto insurance is required in all 50 states. If you are an auto insurance agent, then you can take advantage of this legal requirement by gaining the attention of the drivers in your state. There are several ways to do this. You can use print ads, you can use television ads or you can take advantage of free online auto insurance leads services.
Auto Insurance Leads -- What Makes a Viable Lead
Many sources can provide you with auto insurance leads. However, not every lead is created equally. When you shop around for auto insurance leads, whether free or fee based, you want to make sure the lead is viable. A viable lead is a lead that comes from a person who is actively searching for auto insurance, who has a vehicle that your insurance covers, who is in your jurisdiction and who is a desirable client.
Responding to Auto Insurance Leads
Once you have your free auto insurance leads, you need to respond to them as soon as possible. The viability of any lead is limited by its age. The longer the lead has been active, the less likely the lead is still viable.
When you get a list of leads, check to see how old each lead is. Respond to the requests for information in the order that they were received, starting with the oldest lead and working to the youngest. When you respond to the lead, you need to make sure that you use the form of contact requested and that you have information on the insurance products requested ready to go. Be informative, helpful and friendly. This is not the time for a hard sell. Instead, you will want to sweet talk the customer and entice them to take the next step. |
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