The problem with some lead lists is that they are far from exclusive. Have you ever contacted a lead, only to be told that, "I'm sorry, someone else contacted me last week"? This is especially problematic for outdated car insurance lead lists. If someone requested a quote in 1999 then good luck trying to get their business. Auto insurance leads need to be both in real time and exclusive.

The Advantage of Exclusive Auto Insurance Leads

Exclusive auto insurance leads are through a pay-per-lead program, which sends you targeted leads according to your focus and demographic. However, even pay per lead lists aren't the most effective possible solution. For example, suppose someone comes to a site's quote engine because they are curious about the going rate for auto insurance. Perhaps they want to have a sense of what they'll pay in the future or they're doing research for a friend. Whatever the case, every quote request through a search engine is not done by someone looking to lay down hard money.

A better type of exclusive lead is weeding through those customers who merely expressed "interest" from those who are actively seeking to buy insurance right now. Most leads are a collection of contact names, including the type of car insurance required, driving history and other factors. While these leads can be highly effective, exclusive leads take lead generation one step further. With an exclusive lead program, the client calls you directly. It should come as no surprise that this type of consumer is far more willing to purchase a car insurance policy than one who does not take the initiative. This type of customer is actively in the market for car insurance.

Already, someone who has filled out a lead generation form shows that they are more willing to purchase auto insurance. If they're also willing to call up an insurance broker directly, it's a sure sign that he is eager to make a purchase. If you are at all concerned about the quality and effectiveness of leads, or merely don't have the time to process long lead lists, exclusive leads are the best bet.